Jill Layfield is chief executive of Birdy Grey, a company that makes bridesmaids dresses in Los Angeles. (Photo by David Sprague) Second, she found the wedding market to be very interesting.

Sometimes considered to be in the same family as ultramarine, French blue has a vibrancy to it that makes it a gloriously romantic and airy hue for bridesmaid dresses. Birdy Grey released a new ...