A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

Matcha green tea, a finely ground powder of specially grown and processed green tea leaves, has taken the dessert world by ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

IT’S the drink of the moment – and it’s even tastier iced too. But matcha powder is usually mega expensive, meaning most ...

Although an acquired taste, matcha, off late, is becoming a crowd favourite as an alternative to tea and coffee or even as an ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Boost your energy and protein with this dietitian-crafted vanilla-coconut matcha latte. This nutrient-packed drink is the ...