Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.

You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a pay-per-click model in which, to display your ads, you bid on ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.

But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. We inherited the Google Ads account of a new B2B client, for example and all of their campaigns ...

Google is also expected to add Display Network inventory soon. Remarketing is an essential part of any Demand Gen strategy. Also known as retargeting, it allows you to show ads to people who have ...

“We look at mobile as a big part of our overall strategy — that ‘s an understatement,” said Alex Barza, New York-based mobile ad sales lead at Google. “We’re looking at mobile across ...

This is a story of change. This is a story of growth. This is a story of evolution. In late 2024, Google's global internet search market share fell below 90% for the first time since 2015, though ...