The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before ...

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad ...

Mike Ryan put together the single most comprehensive third-party report on Performance Max campaigns. It is free, super ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Optimize your Google and Microsoft Ads by mastering ad scheduling across time zones. Learn advanced strategies to maximize ...

We Find You Customers LeadGen, a Digital Marketing Agency, Generates Exclusive Dumpster Rental Leads Through Targeted Google Ads and SEO</p ...

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate ...

Roblox is testing a new advertising format that will enable people to earn in-game power-ups or virtual currency by watching video ads.