Zhang, Ting, Francesca Gino, and Joshua D. Margolis. "Does 'Could' Lead to Good? On the Road to Moral Insight." Academy of Management Journal 61, no. 3 (June 2018): 857–895.

Moral leaders do their best to communicate a purpose that can inspire as many people as possible to want to take part in enacting positive change for the greater good. Moral leadership is ...