But more than anything else, Wolff believes to have a good design, you need to “get under people’s skin”. According to him, neither a traditional logo nor a boundary-pushing one will work without “the ...

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Fifteen professionals from Forbes Communications Council examine how a business can marry their logo design with their business ... answer your "why," that's a good start. Then focus on ...

There’s a reason for that: Simplicity is frequently cited as one of the key features of good logo design. After all, too many elements can distract from the message and memorability of the logo ...