We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee ...

The clever Milwaukee Brewers logo originated in a design from 1978. According to the team's website, the design was submitted ...

It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely a whimper of protest. And do you know why? Because the ...

Fifteen professionals from Forbes Communications Council examine how a business can marry their logo design with their business ... answer your "why," that's a good start. Then focus on ...

There’s a reason for that: Simplicity is frequently cited as one of the key features of good logo design. After all, too many elements can distract from the message and memorability of the logo ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Jens Müller is ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

By Aileen Kwun Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty. A good design stands the test of time, while maintaining the allure of the new ...

But more than anything else, Wolff believes to have a good design, you need to “get under people’s skin”. According to him, neither a traditional logo nor a boundary-pushing one will work without “the ...

Even in smaller municipalities, design is often overlooked. When creating a logo for their community, many suburbs rehash the ...