Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Attempting a DIY perm at home can seriously damage your hair if you don't know what you're doing, and potentially even result in chemical burns. If you're interested in getting a perm and curious ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in ...

Maintenance depends on a few things — how healthy your hair was, if it's color-treated, the works — but most experts recommend you book touch-ups every two to three months, or as soon as you ...

In fact, a perm might actually be the secret to attaining ... to properly moisturise your hair daily.' 'Coloured hair can definitely get this process done now, thanks to the softer solution ...

And, to borrow a line from Elle Woods in “Legally Blonde,” each abides by the same cardinal rule: “You are forbidden to wet your hair for at least 24 hours after getting a perm.” ...

“Today, the perm is meant to mimic having a permanent salt spray in the hair.” The process of getting a perm can be lengthy. Hair must be shampooed, washed and set in curling rods. A perming ...

The shampoo uses keratin as the main ingredient to help replenish your hair’s natural source. Keratin often gets stripped in the process of getting a perm or dyeing your hair, so you need a ...