That is market segmentation. Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related ...

and geographic segments that predicted a different outcome—and propelled Donald Trump's victory. Taking that failure as an example, and considering the overall outdated mode of assessment that ...

Marketing resources can be effectively deployed by matching investments to the segments holding greatest promise. Segmentation models enable a business to gain an understanding of the geographic and ...