Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, ...

Like many high schools across the country, Reid Cross Classical is celebrating their homecoming with Spirit Week but Graham believes Gender-Bender day crosses the line. "I accept any child that ...