Contributor Content Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and ...

So the ad tech sector now finds itself between a rock and a hard place ... “It's on the individuals who could stand to make a name for themselves in their organisations to lead the charge on this – as ...

“Ads are coming. If it’s free ... and that’s going to have some big implications for the web. “In the future, the majority of ...

"If you think about Google’s future growth, it’s not clear they ... the company has a long track record in providing ad serving technology. The company's DoubleClick business is the most ...

in collaboration with the International Advertising Association (IAA) India Chapter, this event brought together industry leaders to honour the innovators shaping the future of tech-driven marketing.