The top portion of the digital marketing funnel represents the first interactions your customers have with your brand. In today's world those interactions could come from a variety of directions. The ...

For two decades, paid search has been the go-to channel for performance-driven marketers, thanks to its ability to target highly intent-driven users. Its simplicity and impact at the bottom-of-funnel ...

Those are great questions that LTA alone cannot answer due to the complex interplay between search and other mid- and upper-funnel marketing channels. In marketing measurement, collinearity refers to ...