Within those categories, many of the cereals taste quite similar, and there's a CR Best Buy for each type: Market Pantry Frosted shredded wheat (Target) and Great Value raisin bran (Walmart).

Frosted Mini- Wheats, Rice Krispies, Kashi, Corn Flakes, and Apple Jacks. The company was founded in 1906 and is headquartered in Battle Creek, MI.