Universal Music Group is hitching its wagon more firmly to the metaverse hype train. The record company teamed up with avatar company Genies to create digital versions of its artists, as well as ...

10:22PM also recently announced the creation of KINGSHIP, the first metaverse group to consist of NFT avatars. “Our partnership, structure and ecosystem allows us to scale across the entire ...

Avatars are our digital ... environments that we are calling the metaverse. Bernard 2.0 has my face and voice because he was built by Synthesia from images and recordings and stitched together ...

Celebrities are coming to the metaverse, and they’re bringing their merchandise with them. Universal Music Group (UMG) has partnered with avatar company Genies, the label announced Thursday.

The move shows that UMG, like its industry peers, is investing more resources into the "metaverse." Universal Music Group and digital-avatar company Genies announced a new partnership today in ...