Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad. Beyond price, other ...

Done correctly, social can drive B2B lead gen and conversions. The Role Social Plays in B2B Sales Social is a top-of-funnel tactic, so use it to connect with the audience members who will benefit from ...

In my consulting practice, one common complaint I often hear is “I don’t get leads ... how your B2B business benefits your clients. Offer incentives to interested clients such as free trials ...