Florence’s new logo uses the first three letters of its name — a capital F followed by an L and an O arranged as an exclamation point — to form F! When the city unveiled the new logo this ...

FLORENCE, Ala. (WAFF) - The City of Florence has a brand new logo and slogan. In a Facebook video, the city unveiled both the logo and slogan to the public. In August 2021, the Mayor and Council set ...

The city of Florence will not sever ties with the Birmingham-based design firm that created its controversial new logo after the city council was deadlocked on the issue. The council voted 3-3 on ...

Compared to the other finalists’ work—many of which resembled mundane hotel and restaurant logos—only the acrostic solution acknowledged Florence’s desire to be seen as an international ...

FLORENCE, Ala. (WHNT) — A lawyer in Florence is hosting a contest for local artists to design logos for the city. Justin Michael is an attorney at Michael Law Firm in Florence. He is hosting an ...

Hate the new logo (F!) designed for the city of Florence? Have we got a petition for you... A petition on Change.org calling for the restoration of the old logo had picked up almost 5,500 ...