According to some scholars, the origin of the Ferrari logo dates back to 1692, when identical patterns were discovered on a military banner for the Duke of Savoy. Ferrari, however, has its unique ...

Even the yellow logo with the prancing horse emblazoned on each Ferrari has become recognizable from a mile away. Wait. A "prancing" horse? Aside from the incredible number of horses under the ...

not the least of which have been changes to the Ferrari logo itself, the famed Prancing Horse. The Ferrari Cavallino Rampante, or Prancing Horse, has been traced to origins as ancient as 1692 ...

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.

Italian automaker Ferrari is finally setting the record straight on its famous prancing pony logo. The company recently released a video that chronicles the logo's evolution throughout history ...