Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox stock advanced to a multiyear high on Friday, continuing a winning streak following its recent breakout.

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...

Fenty Beauty is debuting its third installment of the Fenty Beauty Experience on Roblox, the global immersive gaming and creation platform. With a reimagined world dedicated to lip products, this new ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Early adopters include Fenty Beauty, The Weeknd and Paramount. Roblox reports it has nearly 100 million daily users, many of whom are already habituated to virtual shopping for their in-game avatars.