Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty ...

Roblox stock advanced to a multiyear high on Friday, continuing a winning streak following its recent breakout.

Fenty Beauty is debuting its third installment of the Fenty Beauty Experience on Roblox, the global immersive gaming and ...

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Fenty Beauty is one brand that is already offering stuff to buy through an in-Roblox experience, including a shade of lip gloss that’s exclusively only in that experience. Hopefully experiences ...

Even larger, well-known brands are leaping aboard, with companies like Fenty Beauty utilizing the Roblox commerce platform. The Weeknd is also offering a ticket for his upcoming film, paired with ...