If you’re tired of primers that overpromise and underdeliver, the e.l.f. Hydrating Face Primer is a no-brainer. It’s simple, effective and just works — exactly what you want in a makeup ...

Level up your beauty items and add this $10 primer to achieve a long-lasting and dewy makeup look. By Lilian Gonzalez All products and services featured are independently chosen by editors.

Learn more. Here's a hot take: Primers really are a necessary step in your makeup routine. As a beauty writer, this is pretty easy to admit. But as a consumer, I, too, didn't want to spend the ...

So much so, that we know a good number of beauty editors and makeup artists who swear by e.l.f. products instead of some three times the price, myself included. Sewell is a fan of this primer ...

Hailed the 'the same as Milk Hydrogrip, if not better!', the number one bestselling e.l.f. Power Grip Primer will keep your makeup looking fresh all day - and it costs a fraction of the price of ...

As someone who has combination/oily skin with creases around my eyes, my makeup needs a primer to prevent it from sliding all over my face. In my opinion, a good primer should give your skin ...

Finding the perfect makeup primer that matches your skin type can be tough, especially when there are so many products out there available. A primer is applied after skincare and before makeup ...