Over the past several years, he and his colleagues have conducted scientific studies about experiential purchases like travel, dining out, outdoor activities and recreation. Their research ...

This exchange captures the essence of experiential commerce: integrating a path to trial or purchase with an immersive, shareable consumer moment. And for the pet lovers? Designed for those who ...

And it goes beyond a better understanding of customers: 85% of consumers said they were likely to purchase after participating in events or experiences. 91% of consumers said they had more positive ...