Your business logo is just one element of your brand identity, but, together with other visual brand elements, it works to provide your customers with the reassurance they need that they're in the ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

For example, let’s say you love working with ... This helps create a cohesive brand identity that your audience can recognize, relate to, and trust. Grayson Riegel’s consistent approach ...

Dropbox's ambitious new brand guideline site demonstrates that there are creative opportunities to be found in even the most ...