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A press release’s headline is one of its most important required features. A well-written headline should be as descriptive as possible within Business Wire’s 250-character limit (including ...

For example, a press release about an award you’ve won might include a paragraph at the end of the template that provides more details about the history of the award and the organisation that ...

Templates provide helpful structure but ... The most effective product launch press release examples combine clear value propositions with compelling storytelling and specific benefits.

For example, if you’re a restaurant business launching a new vegan menu, you could send out a press release in January, when most people tend to start “Veganuary”. Just like your header, the press ...

Source: Hyer, R.N., & Covello, V.T. (2005). Effective media communication during public health emergencies: A WHO handbook. Geneva: World Health Organization. Sample ...