The Advertising Standards Agency has censured an advert from Key Retirement Solutions, which the ASA said risked exploiting some viewers’ concerns about their finances. Key ran the TV ad in ...

The Advertising Standards Agency has censured an advert from Responsible Life for misleading consumers over the independence of an equity release guide it promoted. Responsible Life, trading as ...

An equity release ad has been banned for incorrectly implying the company was affiliated with MoneySavingExpert.com’s Martin Lewis. The ad on MSN.com for equityreleaseplus.co.uk included the text ...

The Advertising Standards Authority (ASA) has banned an online advert from an equity release firm after ruling it was 'misleading' and wrong to use MoneySavingExpert.com founder Martin Lewis's name.

Equity Release Supermarket launches its first TV ad this week, which showcases the platform’s price comparison tool, smartER. It says the national campaign, which includes slots on Channel 4 and Sky, ...

Labour MP David Taylor also slammed the NU ad, which suggests using equity release to pay for a holiday. He said people would be suffering poverty and homelessness at 85 after spending on a ...

It says while television adverts aired by lenders do not typically ... but it adds that numbers have increased ‘as of late’. Equity release allows homeowners aged 55 and over to take tax ...

Equity release is a way for UK homeowners aged 55 and over to convert a portion of their home’s value into money in the bank. There are two main ways of unlocking equity; you can either take out ...

As people start planning their retirement, equity release has been a product many over-60s consider. We find that many people still have misconceptions about how it works. The number of products ...

Ad FeatureRetirees now have more options than ever when it comes to unlocking the money tied up in their homes. A lifetime mortgage is a type of equity release product which lets homeowners aged ...

according to the Equity Release Council. Ad feature by Age Partnership With the tax-free money released, these homeowners aged 55 and over could repay their existing mortgage, and enjoy spending ...