By Sharon Liao Energy bars have come a long way since they took off in the 1980s. Early brands like Clif Bar and PowerBar were marketed as workout fuel for athletes, quickly followed by bars from ...

It's hard to miss energy gels, bars or a plethora of other nutrition ... there are influencers everywhere you look promoting all sorts of brands towards us under the pretence that they’ll ...

DENVER — If you've grabbed an energy bar for a quick snack lately, you're not alone. About 40% of us eat them regularly. But as new Consumer Reports testing reveals, that convenient snack might ...

The brand signed a three-year sponsorship agreement and is also kicking off a "Raise Your Bar Challenge" on fitness app ...

requiring energy bar brands to differentiate themselves through unique offerings and marketing strategies. Market Segmentation and Regional Analysis The energy bar market is segmented based on ...