Introduction Email marketing remains one of the most effective ways to engage with audiences, nurture leads, and drive conversions. However, the success of an email campaign largely depends on key ...

Below, additional findings from the July 2011 edition of the Email Marketing Metrics Report, including the best day to send email and open and click rates by industry and list size. Email marketers ...

But what if our metrics are off because of spam bots? More and more, marketers are calling bull on their email performance stats. From instantaneous click metrics to mismatched data between your CMS ...

The marketing landscape isn’t too dissimilar in its need to be measured, but it is becoming increasingly chaotic. With a vast range of rapidly evolving channels, offering a myriad of ways to measure ...

Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on ...

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

For email marketing metrics, a broad set of email message types were included in the study — from promotional emails and content-based newsletters to notifications and transactional messages.