Email marketing is still a vital tool for digital ... Custom campaigns and “tracks” based on information and behavior. Based on the data you gather, you can create custom campaigns for ...

Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

I’ve noticed that many older marketers tend to be arrogant and jaded, and they often don’t bother to gather and examine the data to find out that email marketing works much better than the new ...

The benefits of enriched and validated email addresses and other identity data extend to helping drive more successful marketing campaigns through effective personalization, unique audience ...

That predictive component really allows you to be more efficient in your email marketing,” Lebo said. “It helps us be more sophisticated in many areas with large amounts of data. It also helps us to ...

today announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between adtech and martech—increasing efficiency, streamlining ...

You already have access to your own, first-party engagement data. It's what you collect in your own channels, via email marketing, website, etc. It reveals who is responding to your marketing. Intent ...

Given that more than 20 per cent of its marketers change jobs each year, it follows that the email marketing data of any marketer is likely to be obsolete within three years. As a result, the quality ...

With this launch, StackAdapt has achieved a new position as a next-generation marketing platform that helps agencies and brands seamlessly integrate paid media, email, first-party data ...