Email marketing is still a vital tool for digital ... Custom campaigns and “tracks” based on information and behavior. Based on the data you gather, you can create custom campaigns for ...

The benefits of enriched and validated email addresses and other identity data extend to helping drive more successful marketing campaigns through effective personalization, unique audience ...

In today’s digital marketing landscape, email remains one of the most reliable and high-return channels available to ...

Email remains a key tool in the B2B marketing industry. Given that more than 20 per cent of its marketers change jobs each year, it follows that the email marketing data of any marketer is likely to ...

I’ve noticed that many older marketers tend to be arrogant and jaded, and they often don’t bother to gather and examine the data to find out that email marketing works much better than the new ...

One effective way to do this is by combining your email marketing campaigns with data captured by a customer relationship management (CRM) solution. CRM software benefits your email marketing ...

That predictive component really allows you to be more efficient in your email marketing,” Lebo said. “It helps us be more sophisticated in many areas with large amounts of data. It also helps us to ...

Elaborating on the move in a post on LinkedIn, he said, “Today StackAdapt steps into its second act with the launch of our StackAdapt Marketing Platform which consists of the data hub to bridge the ...

Email marketing firm Klaviyo suffered a data breach on August 3rd. Hackers gained access to internal systems after stealing an employee's credentials via a phishing attack. Hacker downloaded ...

StackAdapt, the technology company in advertising and marketing, has announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ...