Thoughtful, eye-catching animation in email has the ability to complement a marketing message rather than distract from it. At Emma (where I work), we compiled content on how to effectively use GIFs ...

We know for a fact that rich media in email works from a performance perspective. I've seen results as high as 60% improvement in bottom line results with the use of rich media.

so we’re going to walk through some of these social trends and tell you how you can use these ideas for email as well. As we mentioned before, marketing is becoming increasingly visual, which includes ...

And what better way to capture attention than by using animation effectively. Here are some of the opportunities and benefits: • The growth in popularity of content marketing has created a ...