Thoughtful, eye-catching animation in email has the ability to complement a marketing message rather than distract from it. At Emma (where I work), we compiled content on how to effectively use GIFs ...

Animated GIFs have also made a resurgence ... Think of GIFs as the Sriracha hot sauce of email marketing: use sparingly and it will add incredible flavor and spice to any email.

so we’re going to walk through some of these social trends and tell you how you can use these ideas for email as well. As we mentioned before, marketing is becoming increasingly visual, which includes ...

Its marketing success is a clear indicator that looking at its email marketing program contains ... move away from standard HTML and offer a more animated experience. By using GIFs, marketers ...

We know for a fact that rich media in email works from a performance perspective. I've seen results as high as 60% improvement in bottom line results with the use of rich media.

And what better way to capture attention than by using animation effectively. Here are some of the opportunities and benefits: • The growth in popularity of content marketing has created a ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has.