Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has.

However, I see far too many people relying strictly on their social-media profile, even though it ... And don’t take my word for it. Email marketing platform Litmus recently generated a data ...

Email marketing will have a role to play in addressing ... Brands will also want to build up a rich profile of each contact using zero- and first-party data. Forty-two percent of companies state ...

What do you get when you integrate an email marketing service with an email verification platform? Greater efficiency as well as smarter compliance and list on-boarding procedures, according to ...

Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things, many other marketers have ...

Time flies. 2011 is in our rearview mirrors, and it's time to look back at the last 12 months and make plans for 2012. The email marketing environment shifts especially swiftly, so let's take a look ...

Internet advertising company DoubleClick said Friday it agreed to buy e-mail marketer MessageMedia in a deal worth about $41 million in stock--its second purchase of such services this year.