Fisher-Price, a unit of Mattel Inc., has taken the wraps off T.M.X. Elmo. The giggly toy is retailing for about $40 — but is already trading on eBay for in excess of $125. Elmo is predicted to ...

The successor toy to Mattel's top-selling Tickle Me Elmo is sold out in many stores and online. And consumers are fuming at marketeers who have snapped up the dolls for resale at steep profits on ...

M. X. Elmo, a toy designed to be hot for tots this holiday season. The $39. 99 version, which has been shrouded in secrecy for months before its official unveiling yesterday, pats his knees ...

Fisher-Price Inc, a unit of the world's largest toy maker Mattel Inc, said T.M.X. Elmo eXtra Special Edition would hit U.S. shelves on November 13, relatively late into a holiday season that has ...

"Ah, ah, ah. No peeking!" teases T.M.X. Elmo's voice when the lid to his box is lifted. It's no wonder. That's what the toy's creators were saying for nearly two years before it became one of this ...

He is 'Tickle Me Elmo' and is central to a multi-million pound Christmas toy war and the future of the manufacturer Mattel. Ten years ago, the original Elmo - based on a character from Sesame ...

For most of America, Tickle Me Elmo is the must-have toy of Christmas 1996 ... obtained the sought-after Elmo through a nephew who works for Wal-Mart. His first idea was to give it to Rodney.