I’ve been wearing makeup for over 15 years, and I’ve tried my fair share of primers. Sure, there have been some good ones, but none of them compare to the e.l.f. Cosmetics Power Grip Primer.

We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick all dang day. And now, they added such a sweet twist to their bestseller.

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a big block ...

E.l.f.’s Putty Primer is all over TikTok – and now ... your face won’t be the slightest bit green. It’ll then grip onto make-up to help it to help it last all day, or, you can wear ...