GUEST OPINION: Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many ...

Lots of reasons, but the short version is that direct mail, catalogs in particular, work. They’re profitable and they bring in revenue the companies can’t touch with electronic marketing alone.

Junction 8 launched a Chinese New Year campaign from 11 January to 17 February 2019 that was distributed through electronic direct mail, direct mailers, in-mall advertisements and digital media.

Direct mail is especially crucial for Romney ... But Phillips also said mailings must be coupled with telephone banks, e-mail, broadcast ads and other approaches to break through the media ...