Olympian Eileen Gu’s Marketing Power: The Risks and Rewards for Brands From Visa to Chinese e-commerce giant JD.com, around 30 brands are riding on Eileen Gu’s popularity as a U.S.-born ...

Skier Eileen Gu edged ... in the Beijing Olympics, Gu earned loud applause from local fans after securing her come-from-behind victory. Gu, whose mother is Chinese and whose father is American ...

Eileen Gu has reflected on a “mind blowing” 2022 – and set her sights on more glory at the 2023 X Games in Aspen, Colorado. The 19-year-old, who was born and raised in California but opted ...

BEIJING — How do you raise the next Gu Ailing? The success of the Chinese-American gold medalist ... Gu, known in the Western world as Eileen Gu, won the women’s free ski Big Air event at ...

Chinese authorities appear to have censored ... including double-Olympic gold medallist Eileen Gu. Freestyle skier Gu and figure skater Beverly Zhu were both born and raised in the United States ...

Chinese authorities appear to have censored ... including double-Olympic gold medallist Eileen Gu. Freestyle skier Gu and figure skater Beverly Zhu were both born and raised in the US, but ...

Controversy over Beijing municipal government allocating 47 million yuan (nearly $6.5 million U.S.) to fund the training of Eileen Gu, the Chinese-American Olympic freestyle skier, has triggered a ...

Controversy over Beijing municipal government allocating 47 million yuan (nearly $6.5 million U.S.) to fund the training of Eileen Gu, the Chinese-American Olympic freestyle skier, has triggered a ...