To create an effective direct-mail campaign, start by getting your name on as many mailing lists as possible. Junk mail isn't junk when you're trying to learn about direct mail. Obtain free ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

Todd McNab, vice president of client strategy for direct marketing solutions at Quad, shares how Generation Z feels about ...

This report, developed in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use ... the best strategies for measuring the effectiveness of direct mail ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email campaigns, and online advertisements. Yet, direct mail has retained its value as ...