E.l.f.’s Putty Primer is all over TikTok – and now, the brand has released a new version of its popular primer. TikTok is filled with countless beauty reviews. In fact, with videos going viral ...

And if you frequent drugstore products, you’re definitely familiar with E.l.f. Cosmetics’ affordable yet immaculate primers. Although the Power Grip Primer is definitely a fan favorite ...

Sure, there have been some good ones, but none of them compare to the e.l.f. Cosmetics Power Grip Primer. It’s seriously changed the way makeup sits on my skin and keeps everything looking ...