In the Geico-created Web video, the company's corporate mascot, an animated gecko, dances on a lamp behind Brolsma. There's nothing in the ad that says Geico; there is nothing that directs ...

In the Geico-created Web video, the company's corporate mascot, an animated gecko, dances on a lamp behind Brolsma. There's nothing in the ad that says Geico; there is nothing that directs ...

The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came ...

Geico’s popular spokeslizard, the Gecko, has written and illustrated a book. It’s called You’re Only Human: A Guide To Life and will be released this April and sell for $11.95. Workman ...

Back in 1999, Geico debuted its brand new mascot: The Geico Gecko. But not for the reasons you may think. That year, a Screen Actors Guild strike prevented advertisers from using live actors.

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with ...

In return, the New York-based insurer agreed to yank its advertising that pokes fun at Geico's talking gecko mascot. According to the WSJ, one of Tri-State's radio spots depicted a British ...

He also happens to be a green lizard. Since his debut in 2000, the Geico gecko has helped to sell millions of policies for the Berkshire-owned auto insurer and made it one of the conglomerate's ...

Earlier this year, the insurance company Geico filed suit against Google and Overture over what they deemed were trademark violations in search related advertising. According to Geico, protected ...