He also does not pay much attention to news of the negative impacts of excessive drinking of milk tea. "Perhaps I am healthy enough for the time being and cannot feel the side effects," he said.

Milk tea addiction was measured by several parameters, such as frequent milk tea consumption, persistent craving, guilty feelings for drinking too much, and an inability to stop imbibing the beverage.

Drinking milk may have adverse effects on digestion and may trigger discomfort, diarrhea and stomach ache as it gets difficult for the body to metabolize the protein, while the body is at rest.

“We sometimes refer to milk as the O.G. sports drink, powering athletes for 10,000 years,” Ms. Rani said. At the other end of the activity spectrum, the industry is making a play for gamers.