If you yearn for the nostalgia of '90s flavored soda and automatically think of Dr Pepper, you shouldn't expect to see these ...

NEW YORK — Dudes don’t drink diet. Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple rolled out Monday with a macho ad campaign that proclaims “It ...

Dr. Pepper Ten's manly new marketing campaign may be clever or a disaster -- depending on the who's talking -- but its "for men only" message seems to violate the new rules of shopper marketing.

Dr Pepper Snapple is the perpetual third behind The Coca-Cola Company and PepsiCo in the U.S. carbonated soft drinks market, which has been shrinking for 10 consecutive years now, however CSDs ...

I first pitched this article to my editor with an easy logline: It’s a review of a flavor of Dr Pepper that practically doesn’t exist, save for very specific regions of the United States. Dr Pepper ...

Dr. Pepper has launched a limited-edition flavor that will likely make your lips tingle, if you can get your hands on it. The soda, known as Dr. Pepper Hot Take is a more “fiery” take on the ...

ROANOKE, Va. – Ten, two, and four - that’s when people say to ‘Grab a bite to drink,’ of Dr Pepper. And on Tuesday, the City of Roanoke embraced this idea for Dr Pepper Day. President of ...