"The Diving Girl," a restored neon sign and downtown landmark, will be unveild at the Piccarreta Davis Law Office, 145 South Sixth Avenue. The "robe" will be removed to reveal the repainted figure ...

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The 80-foot neon sign featuring three stages of a diving lady at the Starlite Motel, 2710 E. Main St., also informally known as the Diving Lady Motel, came crashing down about 2 p.m. Oct.

The collection also includes a replica of the Starlite Motel’s iconic Diving Lady, the only animated neon sign left in the Valley. The Neon Garden is a collaboration between the city and the ...

When the sun sets in Phoenix, the city is lit by the glow of neon. And our favorite glowing beacon is the so-called Diving Lady, who plunges nightly at the Starlite Motel in Mesa. Created in 1960 ...

But the “diving lady” craze eventually drowned out as neon signs were left to wither by the roadside and the consolidating motel industry touted other amenities like HBO and air conditioning.

His first step into neon was helping restore the animated Diving Lady sign at the Starlight Motel after a storm knocked it off its pole in 2010. Throughout the years, Linoff, along with city staff ...