"The Diving Girl," a restored neon sign and downtown landmark, will be unveild at the Piccarreta Davis Law Office, 145 South Sixth Avenue. The "robe" will be removed to reveal the repainted figure ...

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When the sun sets in Phoenix, the city is lit by the glow of neon. And our favorite glowing beacon is the so-called Diving Lady, who plunges nightly at the Starlite Motel in Mesa. Created in 1960 ...

The nationally-known "diving lady" neon sign that graced the front of the Starlite Motel at 2710 E. Main St. for 50 years, is in a local sign repair shop in stable condition after a hard fall ...

The collection also includes a replica of the Starlite Motel’s iconic Diving Lady, the only animated neon sign left in the Valley. The Neon Garden is a collaboration between the city and the ...

But the “diving lady” craze eventually drowned out as neon signs were left to wither by the roadside and the consolidating motel industry touted other amenities like HBO and air conditioning.

His first step into neon was helping restore the animated Diving Lady sign at the Starlight Motel after a storm knocked it off its pole in 2010. Throughout the years, Linoff, along with city staff ...