"GMA" shares details on Disney’s new initiative aimed at creating fun, engaging playtime activities for preschoolers, because experts say play is key to healthy development.

You can also sing along to Disney Jr.'s new "Let's Play" song, featuring Mickey Mouse ... leaning into playful interactions and games that further explore the characters and world of "Bluey." ...

The Disney Jr. Let's Play! campaign will leverage ABC News, ESPN and characters from 'Bluey' and Marvel to encourage kids to play. By Alex Weprin Senior Editor The entertainment giant is launching ...