The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Walt Disney Co. will air a commercial on TV and online to promote its importance to Florida, the latest move in a battle with the governor and legislators that’s gone on for more than a year ...

Disney-owned streaming service Hulu is set to allow political issue advertisements on its platform for the first time after facing accusations of censorship. “After a thorough review of ad ...

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay relevant.

Spokespeople from Disney, Comcast, Lionsgate and Paramount confirmed they have suspended advertising on the platform. Apple’s decision to pull its advertising from X was reported by Axios.

Disney’s Hulu can be picky about what political ads it wants -- or not wanting them at all. TV stations are a different thing. The Communications Act of 1934 gives political advertising the ...

Advertising is at the core of Disney’s ambitions to “achieve streaming profitability by the end of the ... Iger also underscored Disney’s plans to move its flagship ESPN channel to a streaming model, ...

The Oscars is not just a TV event for the company working to ... senior vice president of entertainment and streaming solutions for Disney Advertising, during an interview. Disney saw “this ...

Kourtnee covers TV streaming services and home entertainment ... the door for political advocacy and candidate advertising. Back in May, Disney revealed its plans for the new, ad-supported tier ...