Amazon’s Prime Video, Apple TV Plus, Hulu and YouTube already support the standard. This article, Disney: 157 million streaming content with ads, was first published at The Desk. To submit a ...

“These are real viewers who are actively watching, loving, and sharing the content we create,” said Rita Ferro, Disney’s President of Global Advertising ... Hulu + Live TV, though both ...

While traditional TV outlets have a standard way of measuring ... The company said that its Disney Advertising unit has “set out to define a globally consistent approach and methodology to ...

the brand is now also integrating programmes from its sports channel ESPN into the Disney+ platform. Today, viewers usually all see exactly the same ads during major sporting events, Disney ...

Disney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program for live sports and entertainment as well as biddable deals for live sports.

On Wednesday at the CES Conference in Vegas, Disney executives announced that the company has 157 million monthly active users globally watching streaming shows with advertisements. That’s 157 ...

Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...