FLORENCE, Ala. (WAFF) - The City of Florence has a brand new logo and slogan. In a Facebook video, the city unveiled both the logo and slogan to the public. In August 2021, the Mayor and Council set ...

Beverage sleeves with the city of Florence’s new logo sit out for guests to take home following a reveal at the Shoals Community Theatre, Tuesday, Jan. 25, 2022, in Florence, Ala.

FLORENCE, Ala. (WAFF) - When the new logo debuted on social media, it sparked a lot of reactions, not all of them are positive. People have turned the logo into memes, and they’re asking questions ...