Each component of the promotional mix of advertising, public relations, sales incentives, personal selling, and direct marketing has a unique purpose. For example, the objective of advertising is to ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

The Direct Marketing Association (DMA ... If they have, now's the time to make your sales pitch. If they haven't, mail them another ASAP. We'll be in your inbox every morning Monday-Saturday ...