The oft-imitated Johnson box involves three to five sentences ... Bill Jayme, “the father of direct marketing” didn’t think he invented the technique and hated having his name attached ...

In an age of social media and marketing transparency, should direct marketers reconsider some of their tactics? I thought about this recently when I received an immense box measuring 30” x 10 ...

In their seminal compendium, 2,239 Tested Secrets for Direct Marketing Success ... Jersey Monthly with an envelope tease that said "Woody Allen was WRONG!" with a Johnson box that started with his ...

Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again.

In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies ...

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In the DPA “direct marketing” is defined as any means used to approach a data subject for the indirect or direct purpose of promoting or offering to supply, in the ordinary course of business ...