The oft-imitated Johnson box involves three to five sentences ... Bill Jayme, “the father of direct marketing” didn’t think he invented the technique and hated having his name attached ...

Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again.

In an age of social media and marketing transparency, should direct marketers reconsider some of their tactics? I thought about this recently when I received an immense box measuring 30” x 10 ...