Here are tips and best-of-breed guidelines for effectively doing so. Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, ...

s advertising platform with video, sponsored games and interactive ads. Additionally, Viggle will be marketed throughout DirecTV?s marketing channels for new user acquisition and retention. This will ...

Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...