So why is a pointy-headed, number crunching ‘direct guy’ talking about channel planning in the one-to-one section of Marketing? Well, the first thing to say is that I’ve spent over 17 years in the ...

This seems particularly true within the world of direct marketing that is heavily reliant on one-way channels where brands push the latest sales offers in tightly packaged, largely text-based ...

Distribution channels of varying length exist in modern business. A direct channel of distribution is the shortest and simples. ... If you choose to do direct marketing on the internet, ...

Direct mail benefits from a legacy of trust built over generations. It’s the channel people associate with important, official communications — from banks, healthcare providers, insurers, and ...

However, ownership by direct marketing took the lead with 36 percent of respondents. As a frame of reference, only 9 percent of respondents stated that social media was owned by public relations ...

Social Media as a Direct Marketing Channel. Unless you've been hiding under a rock (without Internet access), you know that there is a tremendous buzz around social media right now. The incredible ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

However, incorporating direct mail into your marketing strategy doesn't mean abandoning digital channels; in fact, most successful marketing strategies use a multi-channel approach. Direct mail ...

AO World increased spending on direct marketing channels at the expense of TV in its last financial year, as it looked to drive up new and repeat customer numbers. The electronics retailer has ...